Crucial building block of value creation
![[shutterstock.com:598955048, ra2studio]](https://e3mag.com/wp-content/uploads/2017/07/shutterstock_598955048.jpg)
Public administrations are much less open to Big Data than companies. 35 percent of companies in Germany already use big data analytics. Two years ago, the figure was just 23 percent.
In the survey, four out of five companies say that relevant decisions are increasingly based on insights from data analysis.
69 percent say that data analytics are an increasingly crucial building block for their value creation. In 85 percent of companies, data analytics are used in production planning or project management.
In marketing, 69 percent use data evaluations for customer analysis. An important area of application is finance and controlling: 91 percent use data analyses in risk management, i.e., in identifying and evaluating potentially business-damaging developments.
The biggest obstacles to the use of big data are legal and security concerns and a lack of resources. 60 percent shy away from passing on their own data to an external service provider for analysis purposes. 
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