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New alliance for digital transformation in the UAE

The German low-code platform Simplifier and the Seed Group from Dubai - part of the Private Office of Sheikh Said bin Ahmed Al Maktum - have entered into a strategic cooperation. The aim is to drive digital transformation in the United Arab Emirates and meet the growing demand for agile business application development. Simplifier, founded in Bavaria in 2012, enables...
E3 Magazine
November 13, 2025
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This text has been automatically translated from German to English.

The German low-code platform Simplifier and the Seed Group from Dubai - part of the Private Office of Sheikh Said bin Ahmed Al Maktum - have entered into a strategic cooperation. The aim is to drive digital transformation in the United Arab Emirates and meet the growing demand for agile business application development. Simplifier, founded in 2012 in Bavaria, enables the creation and integration of enterprise applications with minimal programming effort and supports over 100 SAP customers worldwide. With the support of PwC and Possehl, the company is now expanding into the MENA region.

„Low-code is a key driver of digitalization in the UAE,“ emphasizes Hisham Al Gurg, CEO of the Seed Group. Simplifier CEO Reza Etemadian adds: „Our platform combines efficiency with innovative strength - for sustainable growth and digital sovereignty.“

Source: Simplifier

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Frankenstein ERP with SAP S/4 Hana

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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 390 excl. VAT
available until November 30, 2025
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Early Bird Ticket
Regular ticket
EUR 390 excl. VAT
available until 30.11.2025
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.