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Retailsolutions Focuses on Global Growth

With 20 years of experience as an SAP partner for international retailers, Retailsolutions is continuing to expand its global presence, with increased focus on Northern Europe and a new office in the USA.
E3 Magazine
November 5, 2025
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Stronger focus on the Nordic retail market

To further drive business development in Northern Europe, Retailsolutions has appointed Karsten Schaefer as Head of Sales & Business Development, Nordics. Based in Denmark, Schaefer brings over 25 years of experience in IT solutions for the retail sector and has most recently specialized in the new EU regulations on sustainability and supply chain compliance. “Many retailers are currently in a phase of change in which digitalization and compliance are inextricably linked,” says Karsten Schaefer. “At Retailsolutions, we support our customers not only with SAP technologies, but also with strategies that make them more resilient to rising consumer expectations while meeting the requirements of EU regulations.”

“Many retailers are currently in a phase of change in which digitalization and compliance are inextricably linked.”

Karsten Schaefer,
Head of Sales and Business Development,
Nordics

Proximity to Nordic retailers

„The Nordic retail market is extremely dynamic - with companies of all sizes operating in the food, fashion and consumer goods sectors, both nationally and internationally,“ explains Måns Nilback, Nordic Country Manager at Retailsolutions. „With Karsten Schaefer as Head of Sales & Business Development, we are even closer to our customers and can offer them local expertise - combined with our international industry experience and our close partnership with SAP.“

"With Karsten Schaefer, [...] we are even closer to our customers and can offer them local expertise—combined with our international industry experience and our close partnership with SAP.”

Måns Nilback,
Nordic Country Manager, 
Retailsolutions

Further expansion of international presence

At the same time, Retailsolutions is expanding its global presence and has opened a new office in the USA. This step is part of the vision to establish itself as a leading provider of SAP-based solutions for the retail sector and to support customers on all continents with global best practices and local expertise. Retailsolutions already has offices in Germany, Switzerland, Austria, the United Kingdom, Sweden, Spain, Romania, South Africa, and now also in the USA.

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