Digital transformation partner: Arsenal digitizes with NTT Data
13-time English champions FC Arsenal and NTT Data, a digital business and IT services company, have announced a multi-year partnership: NTT Data will become the club's official digital transformation partner. As an experienced transformation partner to some of the world's biggest clubs and sports organizations, NTT Data will support Arsenal FC with the latest technologies to enhance the fan experience.
In the coming years, the collaboration will aim to further strengthen the connection between the club and its fans around the world. The aim is to improve the club's digital platforms and offerings and deepen the connection with fans. NTT Data will provide data analytics tools, machine learning solutions and real-time integrations.
This will enable Arsenal FC to create a rich and highly personalized fan experience and deliver tailored content to its global communities. Fans will also benefit from the enhanced performance of the wider Arsenal ecosystem, with exclusive insights, promotions and offers from the club and its partners.