Sustainability improves the business result
In the report, titled "Innovating for a Sustainable Future," NTT, in collaboration with ThoughtLab, found that 44 percent of companies experience improved profitability as a result of their sustainability efforts. In addition, 69 percent of executives worldwide believe digital innovation is key to achieving sustainability goals in environmental, social and economic areas. The survey shows that companies are taking sustainability practices more seriously today than ever before. As the top benefits of sustainability initiatives, 33 percent of companies experienced cost reductions through improved efficiency, and 32 percent recorded more innovation.