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178.000 Followers can't be wrong

CEOs of the world's largest companies have little presence on social media channels.
E-3 Magazine
September 11, 2017
178.000 Followers can't be wrong
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This text has been automatically translated from German to English.

On average, only one in seven CEOs is active on Twitter (14 percent). At least 41 percent of CEOs have an account on the career portal LinkedIn.

These are the results of a study conducted by the international PR network ECCO. For the study, the study authors analyzed whether the board members themselves are active on Twitter and have a LinkedIn profile.

The CEOs of the 20 largest listed companies in each of more than 20 countries were analyzed by market capitalization. In an international comparison, Germany - together with Russia - comes in last place.

The only CEO active on Twitter is Bill McDermott of SAP, with over 32,000 followers. He also has a LinkedIn profile with over 178,000 followers.

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