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SAP Solution: Trade

Retail is changing. Besides technology-focused innovation, sustainability has been a focal point. Retailers need to act accordingly.
An increasingly volatile market, rising customer needs and growing employee demands have been placing massive demands on the ERP system in the retail sector for several years.
According to this year's DSAG Investment Report, IT investment budgets continue to rise even in pandemic times, but S/4 projects are impacted by Covid-19.
Die-hard Star Trek fans know it: In the sixth movie under Captain Kirk, the "old" Enterprise crew sets off on a journey to the "undiscovered" land. Of course, this land is not a place, but the future.
Amazon has changed the rules of the game in retail once and for all. Customizing systems is no longer a recipe for success. Instead, it's the service that counts.
The intelligent trading company of the future is interactive and deploys a combination of machine learning and human services.
Retailers need not fear the digital transformation, but should use its potential to win customers and thus shoppers back to local stores with innovative technologies: The store is transforming from a point of sale to a point of experience. IoT technology can help to significantly improve the shopping experience.
Object-oriented programming is modern and there is no alternative for the growing demand for mobility. Now the experienced Abap trainer Alexander Maetzing has spoken on the subject of Abap Objects, about future viability, advantages and how to learn the new language easily and effectively.
Infolytics and the distributor ALSO have signed an agreement for the distribution of the database bundle via the reseller channel in the DACH region for the SAP MaxDB Enterprise Edition.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.