SAP-Solution: Omnichannel

In B2B commerce, too, the focus is increasingly on the end-to-end customer journey. Digital customer and service portals make a decisive contribution to this.

By switching to S/4, The KaDeWe Group, which in addition to KaDeWe in Berlin also includes Alsterhaus in Hamburg and Oberpollinger in Munich, is positioning itself for the future.

Bringing diverse sales channels and sales models under one roof harbors potential for technological and operational conflict. Digital systems must mesh smoothly. How can this be achieved?

End customers expect merchandise to be available throughout the omnichannel. What options does the SAP product range provide retailers for this challenge and how mature are they?

As part of LogiMat, TradeWorld will showcase innovative e-commerce concepts for design, control and networked digitalization in retail.

With a powerful and flexible Configure Price Quote (CPQ) solution, SAP users can optimize their B2B sales processes and increase customer satisfaction.

With its exhibition and practical forums, TradeWorld 2017 offers important guidance for all those who want to be at the forefront of digital commerce.

The TradeWorld lecture program will provide valuable impetus for both e-commerce and omnichannel, with practical insights from experienced retailers and renowned e-commerce experts.

Companies need to rethink and act quickly to ensure success and competitive advantage in the long term.

Scheer accompanies companies on the path to digital transformation - from the development of new business models, through business process optimization and implementation, to operation.

Digitization enables a stronger focus on the interests and needs of the customer. But how is this engagement perceived and used by consumers?

Inefficient processes prevent a consistent brand message in omnichannel management. The remedy is automation by means of digital asset management.