SAP Solution: E-commerce

Today, companies rely on complex IT systems to ensure cost-effective operation. This requires continuous testing of functions, interfaces and data transfers.

e-commerce project in the area of business transformation convinced the jury. The SAP team reviewed more than 100 go-lives for award-worthy customer projects.

As an e-commerce platform, SAP Commerce is a central component of the digitization of many manufacturing companies. Configurator Complex Products and SAP Spartacus offer an executable configuration interface that integrates seamlessly with existing SAP configurators.

Anyone looking for marketing automation and customer loyalty platforms in the SAP environment is increasingly coming across the name Emarsys, which was acquired by SAP in 2020. This provides users with another option in addition to the SAP Marketing Cloud.

For an e-commerce platform to be successful, it must fit seamlessly into the existing IT infrastructure. If a company relies on an SAP system, for example, this brings with it a number of advantages and opportunities for integration. What are these and what do you need to bear in mind when integrating SAP?

SAP Commerce Cloud is a proven basis for customer and service portals, especially for medium-sized mechanical engineering companies. Digitization is no longer a question of will.

E-commerce is transforming more and more B2B into B2B2C companies. But what does this mean for the customer experience? Who owns the customer data, who responds to feedback? And who ensures satisfied customers across channels? Food for thought.

The corona pandemic makes it very clear what opportunities digital technologies open up. And it reveals, in part very uncompromisingly, where a hitherto rather moderate pace in digital transformation can lead.

Why make it easy when you can make it hard? That seems to be the motto of some e-commerce concepts. Companies should get rid of structures that turn standard processes into time wasters - more flexibility is needed.

No, of course not! SAP has made many acquisitions in this broad field, but failed to pay attention to integration before doing so.

Already today, more customers use online marketplaces for their product search than search engines. The potential is huge and the increasing success presents retail companies with the major challenge of a fast, efficient and centrally operating sales process.

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