The global and independent platform for the SAP community.

SAP Solution: CRM

CRM, Customer Relationship Management, is the management, design and control of a company's customer and supplier relationships (SRM, Supplier Relationship Management). Also used XM, Experience Management, and CX, Customer Experience, for the evaluation of the customer, supplier and employee experience.

Having customer data available at all times via a mobile device not only makes work much easier for the sales force, but also increases company productivity.
Plant and machinery companies are facing one of the biggest transformations: they must evolve from manufacturers to service providers. End-to-end digital processes that go beyond ERP play a key role in this transformation.
Companies need a functioning IT landscape to ensure smooth business processes. In order to guarantee this, system environments need to be tested regularly—despite increased automation efforts, this is often still a small-scale and time-consuming task.
SAP expects AI to lead to a huge transformation process and productivity gains, according to SAP Switzerland at the Sybit Expert Talk Switzerland 2024, which was held at the Zurich Airport.
I had lunch with our senior lawyer in the cafeteria the other day and we ended up staying until 5 in the afternoon. It wasn’t the food that made me feel ill, but rather his concerns about the use of generative AI in light of the GDPR.
SAP is not taking AI seriously and is not investing enough resources in it. The company is additionally not making exceptions for indirect use licenses for AI applications. SAP is paving the way for an AI dystopia for ERP users.
Customers act in more complex ways than before, as there are far more communication channels available. As a result, there are many interactions in which customers disclose their data to companies.
Everyone is talking about AI. Sybit is already using AI in day-to-day sales, which was made possible by the introduction of the Intelligent Sales Add-on for the SAP Sales Cloud.
Wroking in sales in the construction industry is already complex. If the organization of the sales department has been newly established and is expected to function from zero to a hundred, then that presents a pronounced challenge.
As digitalization progresses, data is at the heart of almost every business activity. Master data in particular plays a crucial role in efficient, transparent and customer-centric business processes.
Salesforce is migrating more than 200,000 systems from CentOS Linux to Red Hat Enterprise Linux 9, building on their Linux platform to streamline IT operations and enhance customer experience.
Streamlining processes, cutting out old habits, and using new technologies and innovations - these are the typical leitmotifs for the changeover to S/4. In particular, the question arises here of how to proceed with CRM after the changeover.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

More information will follow shortly.

Event date

Wednesday, May 21, and
Thursday, May 22, 2025

Early Bird Ticket

Available until Friday, January 24, 2025
EUR 390 excl. VAT

Regular ticket

EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, March 5, and
Thursday, March 6, 2025

Tickets

Regular ticket
EUR 590 excl. VAT
Early Bird Ticket

Available until December 24, 2024

EUR 390 excl. VAT
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2025, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.