SAP Solution: B2C

CRM applications make contact with customers transparent throughout, while marketing is a complementary tool for sales. Yet the fact is that both disciplines must form the CRM world together.

Today's customers use many different channels to gather information before making decisions. The biggest challenge in the digital age is therefore to address each customer with the right content at the right moment in the customer journey.

Investments in digital transformation have been rising steadily for years. A real boost has come from the corona pandemic. Many of these changes would not have happened at the speed and focus they did without the pandemic.

The next level in SAP logistics presents both challenges and opportunities. What needs to be considered when integrating Voice?

Why make it easy when you can make it hard? That seems to be the motto of some e-commerce concepts. Companies should get rid of structures that turn standard processes into time wasters - more flexibility is needed.

Individual and fast - these are the standards customers set today. They no longer want to wait long before they can hold their purchased product in their hands or use it. And that applies to both the B2C and B2B sectors.

From November 2020, invoices for all public contracts in Germany must be issued and sent electronically.

Digitalization leads to better and personalized customer experiences—in B2C. Many people believe that B2B companies don’t have to concern themselves with that. But why? B2B customers are also looking for customer experience.

In early June, SAP CEO Bill McDermott promised a new "CRM experience": C/4 as a synonym for the CRM end-to-end customer experience.

E-commerce is an important driver of digitization. But it is often not taken seriously. A mistake! I think decision-makers can learn a lot from the modern form of online commerce for the digital transformation in their companies.

Artificial intelligence is currently ubiquitous in both the B2B and B2C sectors. But will the hype and the mood of optimism really be followed by the announced revolution or is the next AI winter already just around the corner?

Disruption through technology will displace four out of ten companies within the next few years. This is not a gloomy vision of the future, but a bitter reality. Waiting, persisting or ignoring are not options if you want to be competitive.