SAPanoptikum March 2017

The long road from Silicon Valley to St. Veit

Information overload, fear of a lack of data protection and rapidly changing technological standards are the main obstacles on Austria's path to the digital future.

Despite uncertainty, Austrian companies are willing to adapt to the wave of digitalization and use it as an opportunity - but there is still room for improvement. The flood of information, fear of a lack of data protection and rapidly changing technological standards are hurdles that make a professional IT partner more in demand than ever.

Customer demands are constantly increasing and features such as fast, barrier-free access to stored information, always-on services and compatibility with a wide range of smart devices are fundamental consumer expectations.

"Innovations such as the digitalization wave often reach us with a delay"

comments Christian Rupp, spokesman for the digital Austria platform, on the results of a survey conducted by Dell EMC.

Most entrepreneurs spend 10 to 30 percent of their departmental budget on digital transformation. Contrary to this, 25 percent stated that they were not aware of the budget spent on digitalization.

Among other things, information overload and data security concerns were cited as reasons for not engaging with digitalization.