Roadmap Embrace

Looking back, one is always wiser, but looking back, the question must also be allowed: Was there ever a verified roadmap for Embrace? The SAP cloud program Embrace was born with a lot of emotion, love, enthusiasm and vision, so obviously the engineering work was neglected.

White papers, feasibility studies and analyst reports do not exist for Embrace. We at E-3 Magazine recognized this deficit already at the end of last year and tried in several talks to convince Embrace partner Microsoft to finance a technical and scientific basis for this ambitious project. Naturally, there was a conversation with a well-known and very renowned analyst, in which a representative of E-3 Magazine also participated. However, there were no further activities.

The result of the failed market and opinion research, the lack of objective feasibility studies as well as analyst reports is a will-o'-the-wisp in the IT fog. The commitment and resources are lost in the vastness of the SAP community. There is a lack of a binding business, organizational, technical and licensing roadmap. E-3 Magazine's coverage also includes major gaps and white spaces on the Embrace map.

What we'd like to see: an Embrace-Microsoft-SAP licensing roadmap, a white paper on IoT and AI, an analyst report comparing Azure, AWS and Google technically and scientifically. The Embrace fate community has unique expertise. In some cases, however, the offerings overlap.

Accordingly, an Embrace IoT roadmap would be very helpful for SAP's existing customer to find their way between Google, Amazon and Microsoft's offerings and SAP's ex-Leonardo. The same is true for AI and blockchain.

The numerous deficits in Embrace's overall picture have led to mistrust and disagreements. Obviously, a point has been reached where no one trusts the partner anymore.

Sabine Bendiek, still Managing Director of Microsoft in Germany and soon to be a member of the SAP Executive Board, could rectify the situation and start a new attempt with Embrace 2.0. Bendiek has the knowledge and skills for a valid Embrace roadmap, but it remains to be seen whether her competitors Google and AWS will trust her.

The Embrace community has become aware of the disaster during the summer. Currently, the ball is kept low. The partners have become quieter and are licking their wounds. At the DSAG annual congress, only Microsoft dared to come out of hiding. AWS and Google are and remain invisible and speechless. There was no sign of roadmaps, white papers or success stories.