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Livestreaming is better

Sometimes it takes brutal food for thought to not only question, but completely eliminate, established patterns of behavior. After the Mobile World Congress Barcelona 2020, the Geneva Motor Show was also canceled, followed by many other events: Leipzig Book Fair, Hanover Industrial Fair, etc.
Peter M. Färbinger, E3 Magazine
May 7, 2020
Internal Communication
This text has been automatically translated from German to English.

On Thursday, March 5 of this year, Spiegel Online read: Fewer guests, high prices: "Car shows face decline". The Geneva Motor Show has been canceled, and manufacturers are now presenting their models online. Do they even need the car shows anymore? (an analysis by Emil Nefzger and Andreas Evelt).

SAP took precautions and started perfect livestreaming from the Sapphire in Orlando many years ago. Bravo! Now car manufacturers have also moved their presentations from Geneva to the Internet - not only will the health of employees and visitors benefit, but CO2 emissions will also be reduced by cancelled travel.

It is likely that Sapphire will not be able to take place this year either. A parallel major event by Google in the coming May has already been canceled.

I see this as a tremendous opportunity because the resources saved can now be spent on sustainable educational work: SAP's livestreaming can be further developed and perfected.

Public relations work together with trade and business media can be intensified. Platforms like E-3 are largely immune to medical viruses and produce less CO2 than numerous flights to Orlando.

It would thus be a very sympathetic offer if SAP could cancel Sapphire 2020 in Orlando and instead intensify its educational and informational work for the SAP community - there is plenty of need!

In the latest SAP annual report, the Customer Loyalty/Net Promoter Score is negative again. This means that more existing customers do not recommend their ERP supplier compared to the group that still has a positive opinion of SAP.

Livestreaming and all other media channels, print and online, are and remain better! With print and online, SAP and the partners reach all existing customers - even those who do not want to or cannot afford a trip to Orlando, for whatever reason!

The resources for expensive trade show booths, complex transport logistics, elaborate stage shows can now be used for content, i.e. for information and educational work. Trust can be built with qualified content; this new relationship management is also an opportunity for customer loyalty/net promoter score.

Mass events are not just out of fashion because of a pathogen. The high expenditure of resources and the CO2 footprint clearly speak against mass events.

As a result, mass media such as the Internet or high-circulation trade and business media are once again moving into the focus of targeted information and education work. It is important to seize the opportunity and develop a new communication culture.

Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (, AG, Freilassing (DE), E-Mail: and Tel. +49(0)8654/77130-21

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Work on SAP Basis is crucial for successful S/4 conversion. This gives the so-called Competence Center strategic importance among SAP's existing customers. Regardless of the operating model of an S/4 Hana, topics such as automation, monitoring, security, application lifecycle management, and data management are the basis for the operative S/4 operation. For the second time already, E3 Magazine is hosting a summit in Salzburg for the SAP community to get comprehensive information on all aspects of S/4 Hana groundwork. With an exhibition, expert presentations, and plenty to talk about, we again expect numerous existing customers, partners, and experts in Salzburg. E3 Magazine invites you to Salzburg for learning and exchange of ideas on June 5 and 6, 2024.


Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024


Early Bird Ticket - Available until 29.03.2024
EUR 440 excl. VAT
Regular ticket
EUR 590 excl. VAT

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Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024


Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.