E3 Category: B2B2C-Kolumne
B2B2C stands for Business to Business to Customer and covers all trade channels from raw materials to the end consumer.
With SAP acquisitions (Hybris, Concur, Ariba, Fieldglass, SuccessFactors), procurement and e-commerce have increasingly come into the spotlight.
May 30, 2023
Above all, B2B2C means serving different target groups according to their needs. One-size-fits-all customer portals are not very helpful for a good customer experience. SAP Composable Storefront opens new doors for SAP customers.
April 10, 2023
Serving both business and private customers is the core of any B2B2C strategy. This means that channels must be used, business models developed, and markets tapped. A hybrid sales model is indispensable here.
March 10, 2023
CRM applications make contact with customers transparent throughout, while marketing is a complementary tool for sales. Yet the fact is that both disciplines must form the CRM world together.
August 3, 2022
An open communication culture, an understanding of technology, and a low-threshold offering for whistleblowers or complainants play a crucial role in the success of a compliance management system.
July 20, 2022
Retail is in a state of flux, and in addition to technology-driven trends, the focus is currently shifting to sustainability in all areas. Retailers must react and make their businesses more sustainable.
31 March 2022
Bringing diverse sales channels and sales models under one roof harbors potential for technological and operational conflict. Digital systems must mesh smoothly. How can this be achieved?
August 19, 2021
People often talk about digitization. There are many definitions of this term. But what is digitization? And how is digitization reflected in a store?
15 July 2021
E-commerce is transforming more and more B2B into B2B2C companies. But what does this mean for the customer experience? Who owns the customer data, who responds to feedback? And who ensures satisfied customers across channels? Food for thought.
11 March 2021
The experiences of customers and employees with a company are proven to be of great importance for its success. However, many companies still find it difficult to implement experience management.
October 1, 2020
Why make it easy when you can make it hard? That seems to be the motto of some e-commerce concepts. Companies should get rid of structures that turn standard processes into time wasters - more flexibility is needed.
August 6, 2020
Today's shoppers are faced with an immense choice; not only in terms of "what" - one supermarket alone has around 25,000 products in its assortment - but also in terms of "how" they are spoiled for choice.
June 10, 2020
Many companies reach their end customers only through their sales partners. This has advantages - but can also entail many disadvantages if not all parties are always on the same page.
