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E-3 Rubrik: B2B2C-Kolumne

B2B2C stands for Business to Business to Customer and covers all trade channels from raw materials to the end consumer.

With SAP acquisitions (Hybris, Concur, Ariba, Fieldglass, SuccessFactors), procurement and e-commerce have increasingly come into the spotlight.

Above all, B2B2C means serving different target groups according to their needs. One-size-fits-all customer portals are not very helpful for a good customer experience. SAP Composable Storefront opens new doors for SAP customers.
Serving both business and private customers is the core of any B2B2C strategy. This means that channels must be used, business models developed, and markets tapped. A hybrid sales model is indispensable here.
CRM applications make contact with customers transparent throughout, while marketing is a complementary tool for sales. Yet the fact is that both disciplines must form the CRM world together.
In many industries in Germany, products are still sold via traditional, multi-level sales. What is changing as a result of digitization and which processes need to be adapted?
An open communication culture, an understanding of technology, and a low-threshold offering for whistleblowers or complainants play a crucial role in the success of a compliance management system.
Retail is in a state of flux, and in addition to technology-driven trends, the focus is currently shifting to sustainability in all areas. Retailers must react and make their businesses more sustainable.
Bringing diverse sales channels and sales models under one roof harbors potential for technological and operational conflict. Digital systems must mesh smoothly. How can this be achieved?
People often talk about digitization. There are many definitions of this term. But what is digitization? And how is digitization reflected in a store?
E-commerce is transforming more and more B2B into B2B2C companies. But what does this mean for the customer experience? Who owns the customer data, who responds to feedback? And who ensures satisfied customers across channels? Food for thought.
The experiences of customers and employees with a company are proven to be of great importance for its success. However, many companies still find it difficult to implement experience management.
Why make it easy when you can make it hard? That seems to be the motto of some e-commerce concepts. Companies should get rid of structures that turn standard processes into time wasters - more flexibility is needed.
Today's shoppers are faced with an immense choice; not only in terms of "what" - one supermarket alone has around 25,000 products in its assortment - but also in terms of "how" they are spoiled for choice.
Work on SAP Basis is crucial for successful S/4 conversion. This gives the so-called Competence Center strategic importance among SAP's existing customers. Regardless of the operating model of an S/4 Hana, topics such as automation, monitoring, security, application lifecycle management, and data management are the basis for the operative S/4 operation. For the second time already, E3 Magazine is hosting a summit in Salzburg for the SAP community to get comprehensive information on all aspects of S/4 Hana groundwork. With an exhibition, expert presentations, and plenty to talk about, we again expect numerous existing customers, partners, and experts in Salzburg. E3 Magazine invites you to Salzburg for learning and exchange of ideas on June 5 and 6, 2024.

Venue

Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024

Tickets

Early Bird Ticket - Available until 29.03.2024
EUR 440 excl. VAT
Regular ticket
EUR 590 excl. VAT

Secure your Early Bird ticket now!

Venue

Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024

Tickets

Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.