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Accordion effect

The number of SAP board members grows, declines, grows again, and is now declining after an apparent round of consolidation. Why?
Peter M. Färbinger, E3 Magazine
March 5, 2020
Content:
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This text has been automatically translated from German to English.

A quick analysis: SAP no longer believes in its own future, while SAP partner Celonis is continuously expanding its top management: Most recently, they hired Miguel Milano.

The former Salesforce international business manager will become the new global chief revenue officer in New York. He will be responsible for sales, marketing, customer care and partner organizations at Celonis.

Last year, top SAP manager Marcell Vollmer moved to Celonis in Munich as head of innovation. SAP, on the other hand, is focusing on the three traditional areas of finance, sales and technology (https://e3mag.com/pressemeldung-sap-transformiert-den-vorstand/).

With Michael Kleinemeier, one of the most experienced SAP managers is leaving the Group. It is to be hoped that he will return as an SAP Supervisory Board member after a cooling-off period, like Gerd Oswald - his SAP community knowledge is unique!

It is completely incomprehensible how SAP intends to master future HR/HCM challenges without a Chief Human Resources Officer. Stefan Ries as Chief Human Resources Officer will leave a gap in the strategic HR work at SAP.

Where Celonis invests, there is emptiness at SAP: Marketing exists at SAP in homeopathic quantities only on a local level. Customer support is disastrous, as the Net Promotor Score from the SAP Annual Report 2019 with minus six unmistakably shows - hardly any existing customer recommends SAP!

SAP planned a value of plus one (the scale ranges from -100 to +100). The SAP partner organization had a good idea with "Embrace", but the implementation is collapsing: AWS, Google and Alibaba are barely visible in SAP's cloud environment.

To meet the global challenges in marketing, communications, customer and partner support, digital transformation/innovation, and its own human resources management, SAP should adequately expand its Executive Board, not shrink it.

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Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (e3mag.com), B4Bmedia.net AG, Freilassing (DE), E-Mail: pmf@b4bmedia.net and Tel. +49(0)8654/77130-21


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Event Room, FourSide Hotel Salzburg,
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June 5 and 6, 2024

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Venue

Event Room, Hotel Hilton Heidelberg,
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Event date

28 and 29 February 2024

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The organizer is the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.