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The love of SAP's existing customers

SAP promises a golden age for everyone. Naturally, everyone is dazzled and, as in "The Love of Danae," Professor Hasso Plattner initially had a good chance.
Peter M. Färbinger, E3 Magazine
October 1, 2016
The-Last-Satire
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This text has been automatically translated from German to English.

Zeus wants to conquer the beautiful Danae. His list already includes Alkmene, Europa, Leda and Semele. With a promise of much gold he wants to win Danae.

It almost seems as if the plan succeeds, in the end Danae falls in love with the wrong man, but right Midas and Zeus retreats to Olympus with all his gold.

SAP wants to conquer existing customers once again with new, bright ideas. R/3 was a tremendous success. ECC 6.0 from Walldorf has become the ERP standard worldwide.

Just as Zeus was not yet satisfied with Alkmene, Europa, Leda and Semele and was constantly on the lookout for new conquests, SAP does not want to be satisfied with ERP either.

In the Richard Strauss opera, it's Midas; at SAP, it's Hana. Everything that Midas touches turns to gold. Everything that happens through Hana happens in real time.

According to SAP, "I want to know everything, and I want to know it now" is the new gold standard. And SAP promises even more: in addition to an in-memory computing platform, mobile and cloud computing.

Zeus wants to conquer Danae by any means necessary, and Professor Hasso Plattner and his SAP are also trying to win over the existing customers once again. The love of Danae and the existing customers is worth a lot.

Danae emancipates herself and falls in love with the poor donkey driver Midas after he has been freed from his curse - everything he touches turns to gold - by Zeus.

This is how Richard Strauss tells the myth from ancient Greece. He himself described his opera as a "cheerful mythology in three acts.

For SAP's existing customers, the current act is anything but bright and cheerful: in-memory, mobile and cloud computing are coercive SAP moves, and no customer chooses Hana for the love of Hasso Plattner.

It is the necessary evil of dependence on the IT supplier. The love of existing customers is for the simple, reliable, adequate ERP system.

The digitization of the economy is challenge enough. IoT offers more than enough opportunities.

No existing SAP customer wants to be annoyed and distracted by tightened licensing rules, singular databases, overpriced cloud computing and more in these times.

SAP talks about open source and condemns existing customers to the Hana platform - without alternatives!

Platzgummer Zeus

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Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (e3mag.com), B4Bmedia.net AG, Freilassing (DE), E-Mail: pmf@b4bmedia.net and Tel. +49(0)8654/77130-21


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

More information will follow shortly.

Event date

Wednesday, May 21, and
Thursday, May 22, 2025

Early Bird Ticket

Available until Friday, January 24, 2025
EUR 390 excl. VAT

Regular ticket

EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, March 5, and
Thursday, March 6, 2025

Tickets

Regular ticket
EUR 590 excl. VAT
Early Bird Ticket

Available until December 20, 2024

EUR 390 excl. VAT
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2025, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.