Perfect B2B e-commerce at all touchpoints

However, the requirements in B2B e-commerce are much higher. Complex price structures and catalogs have to be supported; customer-specific prices, quantity scales and discounts have to be processed; diverse payment terms and methods as well as delivery addresses have to be provided.

Customers also expect self-service options, support for complex product configurations and, of course, excellent search and navigation functions.

Reliable performance and high availability are taken for granted. The wealth of functions and information must result in an optimal customer experience - this is the only way to achieve a high level of customer satisfaction and, as a consequence, sustainable increases in sales.

As if that were not enough, digitization is constantly bringing new trends - keywords are artificial intelligence, chatbots, voice commerce, and real-time personalization. Customers are experiencing the benefits of these novel technologies and are quickly taking them for granted as standard.

When selecting a platform for B2B e-commerce, it is therefore important to ensure that it can meet current and future requirements and offers the flexibility for scaling and new business models.

SAP Hybris is recommended in all these aspects. The solutions of the SAP Hybris portfolio for commerce, marketing, billing, sales, and service are perfectly integrated and enable a consistent customer experience at all touchpoints.