The global and independent platform for the SAP community.

Perfect B2B e-commerce at all touchpoints

Customers in the B2B sector today expect the same attractive and consistent shopping experiences in e-commerce that they are used to in the private sector. The relevant information, products and services must be available at all times and via every touchpoint.
E-3 Magazine
June 22, 2018
Perfect B2B e-commerce at all touchpoints
avatar
This text has been automatically translated from German to English.

However, the requirements in B2B e-commerce are much higher. Complex price structures and catalogs have to be supported; customer-specific prices, quantity scales and discounts have to be processed; diverse payment terms and methods as well as delivery addresses have to be provided.

Customers also expect self-service options, support for complex product configurations and, of course, excellent search and navigation functions.

Reliable performance and high availability are taken for granted. The wealth of functions and information must result in an optimal customer experience - this is the only way to achieve a high level of customer satisfaction and, as a consequence, sustainable increases in sales.

As if that were not enough, digitization is constantly bringing new trends - keywords are artificial intelligence, chatbots, voice commerce, and real-time personalization. Customers are experiencing the benefits of these novel technologies and are quickly taking them for granted as standard.

When selecting a platform for B2B e-commerce, it is therefore important to ensure that it can meet current and future requirements and offers the flexibility for scaling and new business models.

SAP Hybris is recommended in all these aspects. The solutions of the SAP Hybris portfolio for commerce, marketing, billing, sales, and service are perfectly integrated and enable a consistent customer experience at all touchpoints.

avatar
E-3 Magazine

Information and educational outreach by and for the SAP community.


Write a comment

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

More information will follow shortly.

Event date

Wednesday, May 21, and
Thursday, May 22, 2025

Early Bird Ticket

Available until Friday, January 24, 2025
EUR 390 excl. VAT

Regular ticket

EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, March 5, and
Thursday, March 6, 2025

Tickets

Regular ticket
EUR 590 excl. VAT
Early Bird Ticket

Available until December 24, 2024

EUR 390 excl. VAT
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2025, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.