Think networked, act digitally

The online industry is becoming more and more professional and omnichannel is the new retail standard - for all those who want to be at the forefront of digital retail, optimizing their processes is therefore a top priority.

Today's customers of H&M, Esprit and the like have demanding expectations: they want to order new items of clothing online, pick them up in-store via Click & Collect, check store availability online, return merchandise purchased online to the nearest store, or have sizes and color variants not available in the store delivered to their homes.

More than almost any other sector, the fashion segment demands the greatest possible omnichannel competence from retailers. After all, if you want to offer your customers click & collect, online availability displays and in-store ordering options, you have to gear your merchandise management, warehouse management and shipping logistics to this beforehand.

Intralogistics and e-commerce

Petra Seebauer, Managing Director of Euroexpo and responsible for TradeWorld:

"The TradeWorld and LogiMat forum program demonstrates the interrelationship between the intralogistics industry and digital commerce: logistics providers are increasingly adapting to the requirements of commerce, which is undergoing digitization.

At the same time, smoothly functioning processes are an indispensable condition for success in online retail.

Speakers with practical experience and renowned experts will provide the audience of the TradeWorld forums with exciting impulses in this regard".

Seebauer emphasizes how important it is to address the relevant digital developments now:

"Almost half of the sales volume in German e-commerce is already generated by the top group of the 100 largest online mail order companies.

At the same time, omnichannel functions such as click & collect and online availability displays are already a matter of course for many customers."

At TradeWorld, exhibitors present e-commerce and omnichannel solutions for companies from industry, trade and services.

The TradeWorld exhibition area and associated forum program represent a strategic area of expertise at LogiMat, the 15th International Trade Fair for Distribution, Material Handling and Information Flow.

Omnichannel for B2B & B2C

On display will be innovative e-commerce concepts for design, control and networked digitization in the areas of procurement, online store and marketing, payment, software, intralogistics, shipping, fulfillment, returns and aftersales.

The TradeWorld specialist forum in Hall 6 rounds off the program with a daily changing series of lectures on topics such as B2B trade in the digital age, e-commerce in B2B & B2C, success stories of smart trade logistics, cross-channel and other trends in fashion logistics, practical solutions for returns logistics and innovative solutions for the last mile.

One thing is clear: Those who do not adjust their processes now will soon lose touch with developments in the retail sector.

The TradeWorld forum program offers a very good opportunity to obtain first-hand information about the most important current developments.