Marketing systems from AI to growth hacking

The DMF kicked off with four half-day management seminars on March 6, 2019. Well-founded, practically relevant and implementable content enabled participants to build up and expand competencies.

The conference on March 7, 2019 was opened by Sascha Glemser from KPMG. In his presentation, he highlighted new revenue potential and business models created by accelerated innovation cycles, new technologies and a greater volume of data.

With the help of vivid examples, this became comprehensible for the audience - such as the feedback of downtimes and maintenance times to the machine manufacturer or the collection and resale of weather data by freight forwarders.

With the balance sheet valuation of data, possible distribution channels and pricing, Glemser outlined the considerations necessary to develop digital business models.

"Fail fast, iterate fast, learn fast" - Jörg Dennis Krüger from ConversionBoosting let us in on the secrets of growth hacking. Developed by start-ups, the concept of growth hacking is based on creative solutions and goal-oriented implementations to quickly gain awareness and increase sales and profits.

Speaker's personal definition: Using ingenuity to achieve a smart result. It is much less complicated than "classic marketing", costs much less and is much more fun. Simon Tschürtz from 100 Worte Sprachanalyse dealt with Psychological AI, the automatic identification and thus the individual addressing of and offer generation for customer types.

After just 35 words, the buyer type can be identified on the basis of scientific research. This can be used practically for customer conversations on the phone through automatic buyer type recognition and corresponding product suggestions.