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Listening To SAP Customers Is Important But No Substitute For Putting In Work

As nice as it is to be listened to, SAP shouldn't rely on customers to point out weak spots.
Peter M. Färbinger, E3 Magazine
November 17, 2020
[shutterstock: 1484273711]
This text has been automatically translated from German to English.

Before SAP announced its acquisition of Emarsys, it announced something else: Its plan to spin out Qualtrics, meaning that the experience management company will go public. Which, let's be honest, is clearly just SAP trying to make a virtue of necessity. The ERP company made a gamble when it acquired Qualtrics for 8 billion US dollars when original estimates put its market value at 4 to 5 billion US dollars, and it didn't pay off. It takes goods to admit that, and I respect SAP CEO Christian Klein's decision. Part of why I do is that it clearly wasn't the customers' idea. Klein's decision is a rare instance where he and his management team didn't rely on customers to point out weak spots - but there's still a lot to be done in that direction.

Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (, AG, Freilassing (DE), E-Mail: and Tel. +49(0)8654/77130-21

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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork. All information about the event can be found here:

SAP Competence Center Summit 2024


Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024

Regular ticket:

€ 590 excl. VAT


Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024


Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.