The global and independent platform for the SAP community.

Know how: Data strategy

The Bundesverband Digitale Wirtschaft (BVDW) e. V. (German Digital Industry Association) has published a guide to help companies and organizations develop a data strategy.
E-3 Magazine
31 July 2020
Content:
[shutterstock.com: 414153883, everything possible]
avatar
This text has been automatically translated from German to English.

The guide "Sovereign Handling of Data Products" supports companies and their data scientists in analyzing their own data and evaluating it in the context of a data strategy.

For example, it explains the differences between first-, second-, and third-party data and its use in programmatic advertising. In addition, different types of targeting are explained (profile-based, usage-based and environment-based targeting).

"We see the guide as a basic work for all companies that want to use their own data in a data protection-compliant manner, for example to improve products or to target customers more precisely."

says Siamac Rahnavard, Head of Data Products at BVDW.

The BVDW's data experts have also examined the American IAB Tech Lab's data label from a European perspective, particularly in light of the fact that the basic understanding of meaningful and permissible handling of data in the USA, for example, but also in Asia, is significantly different than in the EU.

New or modified evaluation criteria have emerged, which also take into account the differences between individual types of targeting.

avatar
E-3 Magazine

Information and educational outreach by and for the SAP community.


Write a comment

Work on SAP Basis is crucial for successful S/4 conversion. This gives the so-called Competence Center strategic importance among SAP's existing customers. Regardless of the operating model of an S/4 Hana, topics such as automation, monitoring, security, application lifecycle management, and data management are the basis for the operative S/4 operation. For the second time already, E3 Magazine is hosting a summit in Salzburg for the SAP community to get comprehensive information on all aspects of S/4 Hana groundwork. With an exhibition, expert presentations, and plenty to talk about, we again expect numerous existing customers, partners, and experts in Salzburg. E3 Magazine invites you to Salzburg for learning and exchange of ideas on June 5 and 6, 2024.

Venue

Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024

Tickets

Early Bird Ticket - Available until 29.03.2024
EUR 440 excl. VAT
Regular ticket
EUR 590 excl. VAT

Secure your Early Bird ticket now!

Venue

Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024

Tickets

Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.