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DSAG Statement on C/4 Hana

At the Sapphire user conference, SAP presented the new C/4 Hana program package. It is designed to give marketing, sales and customer service a unified view of their customers.
Gerhard Göttert, DSAG
September 5, 2018
DSAG Statement on C/4 Hana
This text has been automatically translated from German to English.

According to market researcher Gartner, the CRM (Customer Relationship Management) market grew to approximately 33.75 billion euros in 2017 - and the trend is rising.

Soon, CRM could earn more than the database business and thus become one of the largest software markets in the world. It is understandable that SAP wants to make its mark in this dynamic market. The software manufacturer must show that C/4 Hana is more than just a "marketing label.

C/4 Hana is expected to be a product that offers a consistent and integrated solution approach that bundles SAP solutions in marketing, sales and customer service, which are now difficult to manage. The step towards consolidation is right and good.

As the representative body for SAP users in German-speaking countries, we are convinced that the software manufacturer is addressing the challenges arising from this consolidation process.

Particularly in an existing customer market such as we have in the DACH region, the focus is on questions of added value, changeover scenarios and appropriate support.

Here we see SAP as having a duty to answer questions at an early stage, and as a user community we are happy to provide support.

Gerhard Göttert, DSAG

DSAG Executive Board Application Portfolio.

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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork. All information about the event can be found here:

SAP Competence Center Summit 2024


Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024

Regular ticket:

€ 590 excl. VAT


Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024


Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.