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Daniella Campbell Becomes CEO of the PAC Group 

Under Daniella Campbell's leadership, PAC will expand its research topics to cover areas such as AI and sustainability.
E3 Magazine
December 21, 2023
This text has been automatically translated from German to English.

Daniella Campbell, who took on the role of Group CEO of PAC, a leading market analysis and consulting firm, earlier this year, officially unveiled her vision and innovations for the company a few weeks ago. This follows a successful financial year for PAC, which plans to expand further with new offerings.

Since its foundation in 1976 by Pierre Audoin, PAC has established itself as a major player in the IT industry for market research and strategic consulting. With regular reports and analyses, PAC has contributed to transparency and knowledge growth in the dynamically growing tech sector.

Daniella Campbell, who has been with the Group since 2017 and previously headed up the business in Germany, made a significant contribution to a twelve percent increase in sales in the last financial year. "We focus on accuracy and up-to-date information and deliver unparalleled insights and recommendations with a proven bottom-up approach that includes thousands of interviews and surveys every year," emphasizes CEO Daniella Campbell.

"Our commitment to innovation and the constant updating of the PAC reference model have kept us at the forefront of the industry. With these services, we will continue to shape the performance of software vendors and IT service providers in the future." Under Daniella Campbell's leadership, PAC will expand its research topics to cover areas such as artificial intelligence and sustainability.

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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork. All information about the event can be found here:

SAP Competence Center Summit 2024


Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024

Regular ticket:

€ 590 excl. VAT


Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024


Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.