CRM for digital transformation

The unified platform integrates digital content and communication channels and supports customers in their digital transformation. Hybris Digital Documents completes OpenText's Hybris Digital Assets Management, an omnichannel-based digital asset management (DAM) platform.

Personal communication with customers or prospects is the focus of every omnichannel strategy. To score here, a large number of companies are currently shifting their customer communication to the digital realm.

OpenText's goal is to provide customers with proactive and contextual communication that is tightly integrated with the data and processes of Hybris solutions. Integration with the Hana platform for analytics will also be ensured.

CRM, commerce, marketing, and billing communications have a number of rudimentary features, but they usually lack a centralized approach that integrates them across all channels and applications.

Hybris Digital Documents is also closely networked with Hybris Solutions. The solution can be fully managed within the Hybris Solution and with relevant data from this platform.

Hybris Digital Documents is embedded in SAP's Customer Engagement solutions and helps companies generate a wide range of individualized and recipient-specific communication variants.

OpenText's new solution eliminates the need for multiple and complex standalone solutions. Companies get a unified platform that simplifies omnichannel communications and personalizes information across all channels. This enables organizations to send out information quickly and consistently.