The global and independent platform for the SAP community.

E3 Category: No/Name-Column

This is our anonymous column, written by well-known people from the SAP community who know a great deal and are willing to share everything but thier own name.

For around three years, we have been experimenting with various combinations of artificial intelligence with our interns. Although a discussion has been initiated, no decision has yet been made regarding the direction to take.
SAP is not only a stock market darling and star, but also the source behind much business, technical, and licensing discourse in the IT scene. Who has the power of interpretation?
It was with great astonishment that I read the text "AI agents are turning Salesforce and SAP into rivals. Artificial intelligence is blurring the distinction between front office and back office" in The Economist on June 5 of this year.
ERP programs, apps, and engines come and go. What has made us successful is a competent, agile and knowledgeable SAP Basis team. We have always built our SAP systems on a strong foundation.
There is a veritable discussion going on at the SAP regulars' table as to whether SAP is actively and dynamically shaping its future or just conscientiously managing the legacy of Professor Hasso Plattner. I am of the opinion that SAP is at peace with itself.
There is an SAP portal for us existing customers where our own infrastructure is managed, right down to the licenses. According to my regulars, this is the best-kept SAP secret.
The latest message from SAP headquarters from CEO Christian Klein is in: data is important and valuable. The year is 2025 and SAP has invented the golden record. Another loss of reality in the SAP universe.
At the beginning of the year, I had the opportunity to visit our subsidiaries in the USA and attend the Consumer Electronics Show (CES) in Las Vegas. The topic of AI has become a focal point for our company, and Nvidia is emerging as a potential partner.
There is another way! We have worked intensively with SAP BTP and evaluated that BTP is far more autonomous than SAP officially presents it as with the S/4 roadmap. From a pragmatic perspective, BTP is also a robust platform for ECC 6.0.
I have adapted this article’s title from the German business magazine Manager Magazin because SAP is experiencing similar success and achievements to Germany. However, there is also room for valuable and sustainable improvement.
We have a long-standing relationship with a number of leading software providers, including SAP, Microsoft, Siemens, IBM, Oracle, and many others. Each of these companies has a proven track record in IT and has been instrumental in helping us manage our organization effectively.
It's frightening how little SAP boss Klein knows about us customers. Since the sales reps now limit themselves to only delivering the latest price list instead of offering more extended consultations with customers, the SAP spirit of old has disappeared.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.