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E3 Category: Embrace Column

In May 2019, SAP launched the Embrace partner project. This is an initiative to transform existing SAP customers more quickly and easily to S/4 Hana and a suitable cloud.
Embrace celebrated its one-year anniversary in October 2020. Renowned customers worldwide have chosen SAP and Microsoft with Embrace, and together the technological integration of the products has been massively expanded.
Microsoft and SAP have been working closely together for decades. But without the triad of Microsoft, SAP and system integrator, the journey to S/4 Hana or the cloud will not work.
Many companies are facing major challenges. Digital transformation and innovation are essential. How can Embrace help companies meet these challenges?
Many companies are facing major challenges. Digital transformation and innovation are essential. How can Embrace help companies meet these challenges?
Of course, our high level of data protection is a great achievement and sensitive data does not belong in e-mails without encryption. But that is no reason to dispense with digitization altogether.
Within Embrace, customers and partners are transforming: becoming bolder, taking on new roles, and focusing on agility and innovation. This is essential, especially in these times.
Embrace: Everyone has probably heard this term when it comes to SAP and Microsoft. But who is actually embracing whom and why? The partnership between Microsoft and SAP has been in place for 25 years. What is different now than before?

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

More information will follow shortly.

Event date

Wednesday, May 21, and
Thursday, May 22, 2025

Early Bird Ticket

Available until Friday, January 24, 2025
EUR 390 excl. VAT

Regular ticket

EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, March 5, and
Thursday, March 6, 2025

Tickets

Regular ticket
EUR 590 excl. VAT
Early Bird Ticket

Available until December 20, 2024

EUR 390 excl. VAT
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2025, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.