E3 Category: Embrace Column

In May 2019, SAP launched the Embrace partner project. This is an initiative to transform existing SAP customers more quickly and easily to S/4 Hana and a suitable cloud.

Embrace celebrated its one-year anniversary in October 2020. Renowned customers worldwide have chosen SAP and Microsoft with Embrace, and together the technological integration of the products has been massively expanded.

Microsoft and SAP have been working closely together for decades. But without the triad of Microsoft, SAP and system integrator, the journey to S/4 Hana or the cloud will not work.

Many companies are facing major challenges. Digital transformation and innovation are essential. How can Embrace help companies meet these challenges?

Many companies are facing major challenges. Digital transformation and innovation are essential. How can Embrace help companies meet these challenges?

Of course, our high level of data protection is a great achievement and sensitive data does not belong in e-mails without encryption. But that is no reason to dispense with digitization altogether.

Within Embrace, customers and partners are transforming: becoming bolder, taking on new roles, and focusing on agility and innovation. This is essential, especially in these times.

Embrace: Everyone has probably heard this term when it comes to SAP and Microsoft. But who is actually embracing whom and why? The partnership between Microsoft and SAP has been in place for 25 years. What is different now than before?