C-level communication and discourse
This print supplement for Manager Magazin September 2024 was created in the German-speaking SAP community. The aim is an educational mission. The business, organizational and technical concepts of SAP software are to be prepared and made understandable for the C-level. The specific language of SAP is turned into a comprehensible introduction to standard business software.
The aim is to provide decision-makers with verified ideas, thoughts and recommendations so that they can transform the organizational and operational structure of their companies. Digitalization is based on (business) IT and is a challenge for the CIO (Chief Information Officer). The resources for digital transformation mainly come from the CFO (Chief Financial Officer), while the CEO (Chief Execution Officer) should give his benevolent permission.
The basis for the actions of the entire C-level is sufficient and verified information, which is provided by business media such as Manager Magazin or trade magazines such as E3 via numerous analog and digital channels. This offer is necessary, but not always sufficient.
In many specialist areas, the requirements and also the complexity have grown so much that classified reporting by journalists and analysts can no longer be carried out independently: The target groups require the cooperation of all knowledge carriers! In the case of the SAP community, this naturally includes SAP itself and its partners, the German-speaking SAP user group, numerous analysts and the E3 magazine.
Together, qualified reporting and communication are possible. Unfortunately, SAP has retreated into a bubble in recent years and communicates almost exclusively through its own channels. An open C-level discourse, such as that offered by Dr. Corinne Flick with convoco.co.uk again this year in Salzburg for the festival, is obviously lacking in the SAP community.
