Coronavirus: B2B service providers expect sales to decline

According to an online survey by the market research company Lünendonk, 96 percent of participants stated that they had fully or partially implemented a crisis plan.

The main reasons for the measures are the expected loss of sales due to Covid-19, but also process adjustments due to home office regulations, cancellation of customer meetings and events as well as postponement of projects and budgets.

89% of study participants anticipate negative deviations from planned annual turnover in the 2020 financial year - with one in two expecting a decline of more than 10%. Providers of temporary staffing and personnel services as well as consultants are most affected.

In addition to these sectors, auditors, IT consultants, facility management (FM) and maintenance companies were also included in the analysis.

"89 percent of study participants complain about the significant impact of the coronavirus crisis on annual sales"

says Jörg Hossenfelder, Managing Partner of Lünendonk.

"When looking at management consultants, this proportion rises to 94%, and for IT consultants and facility service providers to 90% each. Temporary employment agencies come in at 88 percent."

Among auditors, 71 percent expect a decline.