The global and independent platform for the SAP community.

Virtual Reality and CPQ Software

3D visualization is already in use today in the CPQ environment. In the future, process-integrated, interactive configurators enable sales departments to carry out individual characteristics evaluations directly on complex products using VR.
Sven Vorreiter, SAE
March 22, 2018
Virtual Reality and CPQ Software
avatar

The technology of product configuration is used in many ways to point out and correctly select and evaluate product variations. Product configuration is used in web applications, e.g. in online shops in the B2C sector, on B2B online portals of companies, but also in offline and online sales applications in the CPQ process. Different approaches to solutions have different performance characteristics, some of which have different suitability profiles and are often associated with media discontinuities.

When it comes to preparing quotations for more complex products, such as a machinery and plant systems that need to be offered based on a factory-specific layout and in combination with a production process, sales teams want a powerful application that is more than just a product configurator.

Existing solutions lack visual real-time interaction based on ERP and CAD data. 3D visualization options are usually rigid visualizations that are simply stored individually for special variations. I contrast, Virtual Reality configuration and supply systems are the next-generation applications that will dominate the market within a few years.

Sven outrider

 Sven Vorreiter, Head of Sales Intralogistic, SAE Schaarschmidt Analytic Engineering.

More than product configurators

In and of itself, many product configurators belong more into the category of process-integrated technical configurators plus finder. These support the development of a product finder in ERP systems of industrial plants and offer significantly better possibilities to meet sales requirements than process-integrated technical configurators without product finder.

Purely process-integrated technology configurators use only the object dependencies that are stored in ERP systems such as ERP/ECC 6.0 or S/4. They can also offer simple process integration in CRM or PIM (Process Integration Management) or the possibility of offering products tested for feasibility. They furthermore allow orders to be placed immediately at the industrial site. Sales configurators on the other hand, which generally use price lists as a basis for creating a configurator, offer different but limited options.

More than sales configurators

Although sales configurators can be implemented relatively quickly and can sometimes be an inexpensive solution, they function completely independently of production sites. Construction feasibility or plausibility checks (with ERP recourse/connection) are hardly doable.

Characteristics evaluations directly on a 3D CAD model cannot be carried out either. SAE Sales including the SAE Interactive Motion Engine is assigned to a new category of process-integrated virtual and interactive product configurators with VR use, enabling simulations directly on the 3D model. They bring Virtual Reality into the sales process and ensure significant increases in efficiency in production plants while simultaneously increasing sales. At the same time, they are designed to reduce complexity and still offer, for example, quotation processes with ERP integration. Furthermore, they complement CRM systems well.

avatar
Sven Vorreiter, SAE

Sven Vorreiter is Head of Sales Intralogistic at SAE Schaarschmidt Analytic Engineering.


Write a comment

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.