Shortfacts - April 2013


SAP: Mobile Operator Guide
With the Mobile Operator Guide 2013, SAP is publishing a guide that provides an overview of current developments on the global mobile market and industry trends. The first edition is entitled "The development of mobile services: Challenges, Strategies, Opportunities".
The guide offers an important planning aid in the form of articles to increase revenue from the messaging business and reduce costs at the same time. It also shows how companies can tap into new sources of revenue, increase customer loyalty through loyalty programs or pave the way for LTE roaming via IPX implementations.
In this way, providers secure their competitive advantage in an IP-based world. The SAP guide includes contributions from over 40 industry experts from international companies, including Telefónica, GSMA, Yankee Group and Cloudmark.