Scoring chances through Hana

The soccer club of SAP-co-founder and sponsor Dietmar Hopp runs as of now under SAP-logo and tries to get in touch with Business Intelligence through Hana sharpen their own tactics.

Players and balls equipped with sensors are to generate data that can be compared with Hana analyzed. This will provide the club with real-time information about players and processes, enable it to evaluate training sessions accordingly and ultimately optimize the performance of each individual and the entire team.

To support the analysis of player performance, SAP and Hoffenheim an analysis solution that works with geodata.

Shin guards, training clothes and the ball itself are available at Hoffenheim equipped with special sensors. Performance features here include sprints, speed and ball contact time. They are calculated for the individual players in real time and visualized via an easy-to-configure user interface.

With this data, training can be customized to strategically address each player's strengths and weaknesses to create the most effective training plan possible.

For example, game situations can be displayed spatially in 2-D or 3-D views and distances, average speeds and ball possession rates as well as player tendencies can be evaluated.

"Whether in the Regional League or in the Bundesliga, we stand by TSG 1899 Hoffenheim always at your side as a technology partner"

so Gerd Oswald, SAP-Chief Executive Officer for Scale, Quality and Support.

"The real-time analysis of player and team performance based on Hana will not only help us take our game to new dimensions. It will also help us anticipate and adapt training in a way never seen before."

The SAP solution portfolio for sports and entertainment is designed to appeal in particular to the sports industry and offers a wide range of functions for all stakeholders, from fans to individual athletes and teams to large clubs and venues.

The TSG Hoffenheim sets for years SAP-software, including ERP for financial accounting, merchandising and e-commerce. For the future, the Bundesliga club plans to introduce SAP Event Ticketing. So it also seems logical that German soccer legend Oliver Bierhoff should be brand ambassador for the SAP will.

As manager of the German national soccer team, Bierhoff works together with SAP on solutions to improve the interaction of sports clubs, coaches, players and their fans.

SAP wants to change the world of sports in tennis, sailing, basketball, motorsports and soccer with new technologies.

"It is a special honor for me to be a brand ambassador for SAP to be"

Bierhoff said.

"SAP will be the sport in Germany and change around the globe. I'm always looking for new ways to improve the national team. With the new SAP solution, we will significantly increase the performance of our team. German soccer will gain enormously from this."