SAP becomes team partner of VfB Stuttgart

The collaboration between SAP and VfB Stuttgart includes a variety of sponsorship components as well as the implementation of software that sustainably improves the fan experience and gives VfB the opportunity to gain valuable insights from the collected data. The partnership thrives in particular through in-depth collaboration on digital projects as part of VfB's transformation. For example, fans benefit from faster processing and payment when ordering food and drinks thanks to SAP Customer Checkout.

SAP Event Ticketing simplifies the processes for ticket sales and access control. SAP Sports One enables detailed analyses of player health and fitness, tactics and scouting of new talent. "SAP is a global company with enormous appeal, and this partnership will significantly advance VfB and our work on many levels. We are the perfect platform for SAP to fully integrate its products into a large and digitally minded club and use them as a showcase for flexible solutions for companies," says Rouven Kasper, VfB's Chief Marketing and Sales Officer.