Information is the future of commerce

From the perspective of today's corporate decision-makers, the future is digital. And everyone is pouncing on the data. But is data really the only thing to be discovered?

Isn't it more about information such as images, podcasts and videos, which now dominate the web, social channels and customer communication in general?

This is a fundamental question that decision-makers in all sectors need to ask themselves, but especially in retail. Until now, especially in Germany, bricks-and-mortar retail has been the master of relationships with end customers.

However, digitalization is breaking up this exclusivity and, from the retailer's point of view, shifting the balance of power towards online competition - as well as the end customers themselves.

Icons such as Amazon have recognized that data alone is not the basis for good service, good advice and good customer communication. This requires the interaction of data and digital assets. Retail companies that continue to focus solely on data will remain blind in one eye.

To master the digital transformation, retail companies need to open both eyes and set off into the undiscovered country.

In the digital economy, the ability to manage all company information seamlessly will be the difference between being or not being.