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How Beumer profits in sales

In sales, Beumer has made great progress towards standardized processes across all locations.
E-3 Magazine
April 29, 2020
[ 641713729, Jackthumm]
This text has been automatically translated from German to English.

Orbis has successfully introduced the SAP Sales Cloud sales solution of the Customer Experience Suite (CX) C/4 Hana at Beumer for all 35 locations worldwide. This means that Beumer, a manufacturer of intralogistics system solutions, has made significant progress in sales towards standardized processes across all locations, particularly in the lead-to-order process.

The group of companies is already benefiting from this. As SAP Sales Cloud provides a clear view of the global sales pipeline, the sales department has an overview of all sales opportunities and business transactions relating to customers and always knows which opportunity is at which stage.

This makes processing the pipeline much easier than before. The transparency required for this is created by the central, uniform and consistent management of all customer-related data in the cloud, from the lead to the customer base to incoming orders.

This single source of truth also plays a key role in significantly improving collaboration between the 450 end users currently working in sales at the 35 locations worldwide.

Response times when dealing with customers and prospects are also significantly reduced, as the SAP Fiori web interface of SAP Sales Cloud allows end users to call up the information they need for their work at any time and from anywhere in a clearly visualized format.

This keeps you up to date on all activities, for example when a new lead has been recorded in the USA or an inquiry in Brazil. Round-the-clock access to data, such as current customer projects or key figures on incoming orders provided by a third-party reporting tool, also allows sales activities to be managed in an even more targeted manner.

To ensure that the individual locations are always up to date, current sales information, master data, sales documents and key figures on incoming orders are replicated to the local ERP systems via interfaces using SAP Sales Cloud.

This will soon be a thing of the past. In order to establish consistent and standardized operating processes across all locations, Beumer will gradually merge its companies into S/4 Hana.

E-3 Magazine

Information and educational outreach by and for the SAP community.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork. All information about the event can be found here:

SAP Competence Center Summit 2024


Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024

Regular ticket:

€ 590 excl. VAT


Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024


Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.