Compliance: Three new SAP solutions

Many brands are currently struggling to build and grow trusting relationships with their online customers. Lack of transparency and control of personal data has dampened trust in digital customer experiences.

The use of data without consumers' knowledge is the main reason customers turn away from brands. The GDPR gives EU citizens and people who are in the EU as guests comprehensive rights and applies to organizations worldwide that collect personal data within the EU.

SAP Gigya

Thanks to the integration immediately following the recent acquisition of Gigya, SAP can now offer a solution that helps customers gain visibility and control over their data. It helps companies comply with the new regulations thanks to compliant registration, consent preferences and profile management.

The solutions scale quickly and securely for billions of identities, thousands of digital properties with respect to hundreds of brands. This enables compliance with new data protection requirements.

"The timing of the launch could not be better in view of the entry into force of the GDPR"

Hybris President Alex Atzberger explained.

"At a time when SAP is fully committed to its strategy of providing a market-leading front-office suite, the combination of Hybris and Gigya adds invaluable value to customers.

The important thing here is to turn compliance requirements into a strategic business advantage and create more trusting customer relationships."

Hybris solutions from Gigya

SAP is launching three new solutions to help organizations drive digitization and improve the effectiveness of marketing, sales, and customer service. Customers always retain control over how much data they want to provide:

Hybris Identity supports secure customer registration/login across all websites, mobile apps, and Internet-of-Things devices through flexible user authentication options, federation standards, and single sign-on functionality.

The solution collects and stores personal customer data for trusted and personalized digital experiences. Streamlined registration workflows increase conversion, while the platform helps protect customers from identity fraud and data theft.

Hybris Consent captures customer consents to service and privacy agreements, including consent to cookies and marketing communications.

For audit purposes, this can store consent agreements and consent history throughout the customer lifecycle. This information can be synchronized with marketing, sales, and service applications.

Customers are in control of their data thanks to features for consent revocation, data export, and account deletion. Consents are stored in a secure data management system for future data protection impact assessments that will be required under the GDPR.

Hybris Profile transforms customer identity information, profile properties, and other system data into a single customer view that can be orchestrated in real-time or aggregated to just about any application, service, or database.

Organizations can manage all information from the entire customer lifecycle in these customer views. With the platform - provided consumer consent and transparency are ensured - SAP customers can analyze data in these views to plan, predict, and optimize digital experiences, supporting sales and customer service.

"If data is the new oil, trust is the ultimate currency driving the new data economy"

Gigya CEO Patrick Salyer said.

"To build trust, customers need transparency and control over how their data is managed. The GDPR goes one step further by enshrining all this in law."