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E3 Category: SAP News

The latest news, interesting facts, interviews, reports, trends and bizarre facts from the SAP community for customers, partners, analysts, universities, working groups, associations, authorities and all interested parties with a strong affinity for SAP.

I have spent decades designing and supporting major digital and data-driven transformations. I have experienced: projects with measurable success and examples of how not to do it better.
A survey of SAP user groups from the DACH region, the USA, the UK and Japan was conducted in mid-2025. The SAP cloud strategy was driven to the wall by CEO Christian Klein. Hardly any customers know about BDC and the new SAP Business Suite.
SAP legacy systems can already benefit from AI today without the need for a complete migration to S/4 Hana or BTP.
With the end of the experimental phase, questions that determine the success of entire strategies are taking center stage: how can AI be operated reliably, how can it remain affordable, and how can companies prevent new dependencies?
SAP announced the appointment of David Robinson as president of SAP North America.
In 2025, there were significant developments in an antitrust lawsuit filed by Teradata, a California-based software company that offers cloud-based data and analytics products and services.
Swiss agriculture technology company Syngenta has entered into a partnership with SAP to deploy SAP Cloud ERP Private solutions.
SAP commissioned a study, conducted by Oxford Economics, "The SAP Value of AI Report", which surveyed 1,600 business leaders of various sizes, including 200 in Singapore, across eight countries (Australia, Brazil, China, Germany, India, Singapore, United Kingdom, and United States).
Snowflake, the company behind the AI Data Cloud, has announced that it has signed a definitive agreement to acquire Observe, a provider of an AI-powered observability platform.
To address the critical strategic need for digital sovereignty in Europe, Red Hat, a provider of open-source solutions, announces “Red Hat Confirmed Sovereign Support” for the 27 member states of the European Union.
SAP has presented a new study that shows that German companies are already achieving measurable business success with artificial intelligence.
Why is seamless governance in the use of AI agents now essential for companies, to ensure security, compliance, transparency and sustainable value creation?

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the fourth time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-662-4355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

AI experience workshop only on June 11, 2026 (limited places)
Bonus: Access to all lectures on June 11, 2026

Regular ticket

Lectures, evening event and, depending on availability, the AI workshop on June 11, 2026
Places at the AI experience workshop are limited and registration is required.

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 305 excl. VAT.
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

AI onlyExperience workshop on April 23, 2026 
Bonus: Access to all lectures on April 23, 2026
Regular ticket
April 22, 2026: Lectures and evening event
April 23, 2026: Lectures and AI workshop
EUR 305 excl. VAT
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.