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E3 Category: SAP Buzzword Check

Data is everywhere: in our systems, our processes, and our heads. We collect, store, and transfer it—and sometimes lose track of it. So, what do we actually do with all this data?
I've often noticed recently that our business vocabulary is relatively martial: "I'm planning to assassinate you", "We have to fight on all fronts now" or "The tasks are not decisive for the war".
We all know and love them: SAP acronyms. Most of them are three letters long. Prominent examples? BDC (Batch Data Communication or new: Business Data Cloud), BTP (Business Technology Platform), or BOM (Bill of Material).
Buzzwords are my topic. Why? Because my thesis is that buzzwords definitely have a right to exist - but only if they can be roughly categorized and the majority of them make sense.
"Cloud" is at the top of my hit list of meaningless IT buzzwords. Although perhaps meaningless is a bit harsh. It's more the mechanics of the discourse that lead us to speak about cloud, but often counterproductively.
How often have you read about innovations recently? A simple Google search yields an astonishing 1.85 billion results. However, upon closer inspection, a significant number of these results are not truly innovative.
Digitalization is all everyone is talking about. Everyone wants to be digital, and digitalization has become indispensable. But let's be honest, what does that actually mean?

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.