E3 Category: Internal Communication

SAP cannot be accused of a lack of composure, but there is a lack of transparency and comprehensible communication. The presentation of the new SAP Business Suite and Business Data Cloud leaves only one question: What is SAP trying to tell the community?

For this article’s title, I‘ve borrowed a phrase from Friedrich Merz, a member of the German Bundestag, who used it in the last German Bundestag debate before the election in response to German Chancellor Olaf Scholz's speech. This article has been inspired by German politics.

Writing this is akin to a tautology, i.e., saying the same thing twice. Isn't journalism necessarily always creative? Whether it's court reporting or a discussion on rising SAP share prices, creativity is always needed to produce something.

When supply chains became fragile and global logistics and production began to stutter, SAP was able to help and win with a comprehensive ERP/SCM. As SAP CEO Klein often emphasized, supply chain planning is one of SAP's strengths.

While this edition of E3 was being sent to the printers, SAP CEO Christian Klein and CFO Dominik Asam presented the latest quarterly figures. As a result, the SAP share price in Frankfurt am Main rose to an all-time high of 222 euros.

Is SAP innovative? We don't know. The ERP company is notably reticent with regard to innovations, research, and development. Opinions differ as to why this is the case.

E3 Magazine maintains close and productive relationships with press and copywriting agencies. We verify the accuracy of the texts, create a layout, and arrange for editing and proofreading. Our objective is to provide our readers with the highest quality content.

Every target group, every value community, every community has specific language patterns and vocabulary. What applies to the SAP community naturally also exists in executive communication at C-level for CEOs, CFOs, CIOs, etc.

Eagle-eyed readers of E3 Magazine may have noticed that we have been recycling the art of our late cartoonist Robert Platzgummer for some time now. Why did we do this?

Professor Hasso Plattner will forever be the leading figure at SAP and in the SAP community, whether he is Chairman of the Executive Board, Chairman of the Supervisory Board, or retired. It is hard to imagine the SAP universe without Plattner.

Christian Klein was the subject of a cover story in Manager Magazin, a German business magazine, which portrayed an innovative CEO who would rather look at the stock price and chase IT megatrends than look after his own customers.

It is becoming increasingly difficult for SAP customers to obtain relevant information about the capabilities of the ERP software they are using. The SAP list of prices and conditions seems to be the only remaining source of information.