Book tips - Social Media
Social media
Are you also followed and looking for more followers? Do you have a hundred friends and think that's far too few? A study by Singapore Management University concludes that the more social connections a person has, the higher the perceived happiness. With one significant exception: this is not true for particularly intelligent people. In fact, it's the other way around. Whether it is the same with private happiness in social networks remains to be seen. But more than ten years after the founding of Facebook and Twitter, it's worth taking a closer look at the topic of social media outside of private use. In this issue's book tips, we introduce you to books that will help managers of medium-sized companies in particular to develop a strategy that suits their company.
"I have developed a rule of thumb for hiring people who work directly for me: I only hire the person if I would also work for them.... " -Mark Zuckerberg
Source: E-3 Magazine - Issue October 2016
Social media marketing as a management issue
This volume in the Springer-Chefsache series shows readers how to make the most of the opportunities offered by social networks for their companies. Society is changing, generations are colliding. It's time for new marketing that appeals to future customers, the young generation, and helps a company achieve a positive image with this target group. The most important social media platforms are presented, strategies are explained, methods of measuring success are described and the avoidance of mistakes in dealing with social media is highlighted.
Social Media Marketing in B2B
Social media marketing is particularly interesting for B2B companies. Many B2B providers have always been accustomed to maintaining intensive relationships with their target groups, and the diverse social media can provide them with excellent support in this regard. Among other things, they can be used to provide information about products and services, drive more traffic to the website, and generate leads. The book shows what needs to be taken into account.
Follow Me!
Successful social media marketing with Facebook, Twitter and Co.: This companion to the world of social media marketing shows that it is worthwhile for companies in every industry and of every size to become active in social media. The book provides practical tips with numerous best practices as well as practical insights from social media managers. Including strategies for mobile marketing, referral marketing, crowdsourcing and social commerce legal tips.
Social Media Manager
What exactly does a social media manager do? What tasks does he perform in the company? The book shows the most important basics for successful social media management: online marketing, market research, online law and customer communication. Readers learn how to set up the right social media strategy for their target group. Vivian Pein gives them a comprehensive insight into the new job description.
Social Media Marketing
This standard work on social media marketing contains many case studies from German-speaking countries, interviews with German social media managers, and best practices for everyday social media: How do you respond to criticism? How do you moderate discussions that get out of hand? It also focuses more on SMEs. Other focal points are monitoring and success control as well as location-based services and mobile social media marketing.
