Book tips - Marketing
Marketing
Marketing has never been as important as it is today - and also never been so easy: Everything you need is provided by the diverse possibilities of the Internet. For example, if you want to be found more often in search engine results, you can catapult yourself to the top through consistent SEO (Search Engine Optimization). If you want to stay in touch with your customer base, you can post regularly on social media channels like Facebook, Instagram or LinkedIn.
Social networks are also suitable for acquiring new customers: The data that the algorithm generates every day about users and their behavior is available to advertisers. This makes it easy to define a target group for which (and only for which!) the ad should be played. But anyone who is fooled by the supposed triviality had better look twice: Online, too, you need content above all else to convince customers of your company - and therein lies the rub. The authors of the books presented this time explain how to develop a sustainable content marketing strategy.
"People don't know what they want until it's offered to them."
- Terence Conran (1931-2020)
Source: E-3 Magazine - June 2022 issue
Meaning is the new marketing
It's time to rethink classic marketing mechanisms, because they no longer work. In an attention-driven world where groundbreaking products are introduced every minute, the latest marketing fireworks have gone off before the target group has even noticed them. Marketing experts Hammoudah and Zeh are convinced that good marketing not only sells products, but also reinforces values. With their book, the authors offer to discover one's own core step by step and to develop it authentically along the marketing roadmap.
Marketing
This book teaches the fundamentals of marketing and consistently refers to practice. The application-oriented presentation enables the reader to analyze marketing problems and work out solutions independently.
Content Marketing Compendium
How can content be transferred from the analog to the digital world, analyzed, optimized? With simple comparisons and examples, this book creates an overview of how you can discover, penetrate and understand this area for yourself.
Methodical content marketing
Using his Content Marketing Excellence method, the author explains in an easy-to-understand way which steps are important from planning to content production and marketing to measuring success, and which stakeholders need to take action at which stage.
Marketing 4.0
The authors explain the English-language jargon of their industry in an understandable and compact manner and coherently explain in their cleverly structured book which trends and questions are currently driving marketing professionals.
