Book tips - digital marketing
Digital marketing
Digital marketing has become more and more of a business focus in recent years. Especially in a year in which almost all events, large-scale events and seminars had to be canceled, online presence was indispensable. Webinars, banner ads, videos, social media posts, newsletters, blogs - the internet offers numerous opportunities to market your product or company. Efficient digital marketing requires a mixture of advertising, content, information and education. But where is the best place to start? How do you find access to your existing target group? How do you reach new customers? And how do you avoid a shitstorm caused by ill-considered posts on social networks? The authors of the books presented this time venture into the sometimes confusing jungle of digital marketing. They explain terms and buzzwords and define best practices for digital marketing campaigns with which companies can remain successful in the future - without colorful trade fair booths and giveaways.
" If you want to have an effect on other people, you have to speak to them in their language. "
– Kurt Tucholsky (1890-1935)
Source: E-3 Magazine - December 2019/January 2020 issue
Digital marketing
In marketing, there is no way around new media and tools such as social networks, storytelling and thought leadership. In this book, the authors therefore first clarify fundamental questions such as: What is digital marketing and how can it be used? Based on success stories from the field, they derive recommendations for action for digital marketing communication. In the second part, the focus is on practice: best practice examples show how successful online and social media marketing is designed, implemented and evaluated. Concepts and strategies are illustrated with examples. In this way, this digital marketing book provides you with many approaches and impulses that both renowned companies and start-ups can implement.
Brand Design
In this digital marketing handbook, proven experts explain innovative solutions and best cases from the fields of communication design, corporate design, experience design, screen design and strategic brand management in a practical and well-founded manner.
Digital marketing for dummies
As a company, you can hardly avoid digital marketing. However, marketing departments often lack know-how. You will learn how to present your company on social media, design websites, generate likes and followers and thus reach new customers.
Direct marketing with digital media
The classic e-mail is still very relevant. Social networks are also ideal dialog marketing tools. The Essential summarizes the most important principles and provides you with many tips and tricks for digital direct marketing.
Think digital
Anyone who is not visible on the Internet today will go under. Nevertheless, many entrepreneurs in the SME and B2B sectors are lulled into a false sense of security. Christian Spancken shows how much the topic is underestimated and what great potential lies in digitalization.
