Author: Steffen Groba, Arvato Systems GmbH
November 21, 2019
The customer experience is by no means new. Even in the corner store, customers had individual experiences when buying products that went beyond the mere purchase of the product.
November 21, 2019
Ensuring an optimal customer experience involves all processes in retail companies. It has thus become the driving force behind digital transformation in retail. Which technical and strategic trends play a role?