The global and independent platform for the SAP community.

Author: Stefan Autengruber, License Ethics

CEO of License Ethics GmbH
With regard to indirect use, Voice e. V. is trying to bring about a concession for all existing customers throughout Europe by means of an antitrust complaint. The DSAG association is in discussion with SAP on behalf of its members in order to bring about rules and a better position in the DACH region. But everything will be different in 2019!
The SAP community needs a harmonious and functioning customer-vendor relationship. But existing customers also need universally applicable conditions and transparency in license prices. Only an antitrust suit can restore the level playing field, right?
In combination with historical license and contract knowledge, the "transparent“ SAP customer can, with the help of USMM and LAW, count their licenses and have them be assessed by experts - and save money! However, SAP can use said knowledge for evaluating Indirect Access. Virtually everything is possible. In this text, Stefan Autengruber, SAP Licensing Expert at License Ethics, and Peter Färbinger, E3 Editor-in-Chief, share their perspectives on SAM tools and Indirect Access.
ERP has masterd the concept of thinking in end-to-end processes right from the start. E2E ultimately is the term for the value added by every integrated, business IT system. Everything in these IT systems is connected with everything—an advantage for the user, a challenge for license management. In this text, Stefan Autengruber, SAP Licensing Expert at License Ethics, and Peter Färbinger, E-3 Editor-in-Chief, share their perspectives on the new SAP Licensing Model.
Do SAP licensees need a lawyer? Yes, because the combination of PKL and GTC can only be mastered by trained experts with historical knowledge. No, because operational, complex ERP architectures cannot be synchronized with SAP license agreements anyway. Anything is possible.
ERP has masterd the concept of thinking in end-to-end processes right from the start. E2E ultimately is the term for the value added by every integrated, business IT system. Everything in these IT systems is connected with everything, an advantage for the user, a challenge for license management. In this text, Stefan Autengruber, SAP Licensing Expert at License Ethics, and Peter Färbinger, E-3 Editor-in-Chief, share their perspectives on the new SAP Licensing Model.
SAP was a revolution in terms of its technical and business approach. The company and its relationship with existing customers have largely evolved. SAP is not a quick fix, so historical knowledge is a guarantee for future success.
Those who don't start building up SAP licensing expertise now will regret it when they migrate to S/4 at the latest. The British beverage company Diageo could have saved itself a lot of problems and money if it had known the true story of indirect use. The facts have been on the table since 2005.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.