Author: Martin Meyer-Gossner Qualtrics
Martin Meyer-Gossner is Customer Experience (CX) Solution Strategy Lead DACH at Qualtrics
15 July 2021
E-commerce is transforming more and more B2B into B2B2C companies. But what does this mean for the customer experience? Who owns the customer data, who responds to feedback? And who ensures satisfied customers across channels? Food for thought.
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