The global and independent platform for the SAP community.

Author: E3-Magazine

The management consultancy Unity is expanding its SAP consulting business and is bringing the experienced SAP expert Oliver Schreiber on board. He is taking on the role of SAP Product Manager and will be responsible for the strategic development of the SAP consulting portfolio. At the same time, Unity is entering into a close cooperation with Operayo, a provider and SAP partner specializing in B2B applications on the SAP Business Technology Platform. Schreiber brings...
As supply chains continue to grow in complexity, the core focus for many organizations has shifted from which products are physically moved to whether their execution data can be handled consistently across planning, operations and finance.
A wide range of applicant management solutions are available, from simple tools to AI-based end-to-end platforms. A customer satisfaction analysis shows which providers score best with users.
SAP announced the appointment of David Robinson as president of SAP North America.
In 2025, there were significant developments in an antitrust lawsuit filed by Teradata, a California-based software company that offers cloud-based data and analytics products and services.
The podcast for the E3 cover story is a supplement and continuation of the online texts from the E3 print magazine. A dialog between two AI avatars with knowledge from the German-speaking E3 editorial team provides an insight into the processes surrounding SAP and the SAP community. Translations into English, Spanish and French are provided by DeepL and Google.
Swiss agriculture technology company Syngenta has entered into a partnership with SAP to deploy SAP Cloud ERP Private solutions.
SAP commissioned a study, conducted by Oxford Economics, "The SAP Value of AI Report", which surveyed 1,600 business leaders of various sizes, including 200 in Singapore, across eight countries (Australia, Brazil, China, Germany, India, Singapore, United Kingdom, and United States).
The shift to the IT platform economy is leading SAP users from monolithic ERP systems to modular architectures. SAP BTP serves as the central PaaS platform and enabler of the clean core strategy. In addition, the SAP Business Data Cloud aims to provide an integrated database for analytics and AI. Alternatives offer best-of-breed options and reduce vendor lock-in.
Snowflake, the company behind the AI Data Cloud, has announced that it has signed a definitive agreement to acquire Observe, a provider of an AI-powered observability platform.
To address the critical strategic need for digital sovereignty in Europe, Red Hat, a provider of open-source solutions, announces “Red Hat Confirmed Sovereign Support” for the 27 member states of the European Union.
SAP's AI assistant Joule is designed to drive automation, but its potential has so far mainly been exploited by early birds. Six out of ten companies still have their hands full with the S/4 conversion. The management consultancy Horváth recommends targeted use in standardized processes.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the fourth time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-662-4355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

AI experience workshop only on June 11, 2026 (limited places)
Bonus: Access to all lectures on June 11, 2026

Regular ticket

Lectures, evening event and, depending on availability, the AI workshop on June 11, 2026
Places at the AI experience workshop are limited and registration is required.

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 305 excl. VAT.
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

AI onlyExperience workshop on April 23, 2026 
Bonus: Access to all lectures on April 23, 2026
Regular ticket
April 22, 2026: Lectures and evening event
April 23, 2026: Lectures and AI workshop
EUR 305 excl. VAT
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.