Digitization changes customers and channels
What new paths are sales and marketing managers taking in customer dialog?
30 October 2017
This text has been automatically translated from German to English.
In 84 percent of companies, the organization faces the challenge of having to increase customer and brand loyalty. This is also taking place against the backdrop of having to react more quickly to market trends, says a new study by PAC on behalf of Materna.
In practice, many companies feel inadequately prepared to break new ground in customer dialog. In only 42 percent of companies do marketing and sales work closely together, according to their own statements.
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