{"id":8454,"date":"2016-11-01T00:59:09","date_gmt":"2016-10-31T23:59:09","guid":{"rendered":"http:\/\/e3mag.com\/?p=8454"},"modified":"2022-02-06T00:41:30","modified_gmt":"2022-02-05T23:41:30","slug":"leurope-doit-agir","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/leurope-doit-agir\/","title":{"rendered":"L'Europe doit agir"},"content":{"rendered":"

L'Europe passe \u00e0 c\u00f4t\u00e9 d'opportunit\u00e9s commerciales importantes qui pourraient stimuler la croissance \u00e9conomique europ\u00e9enne.<\/p>\n

Pour changer cela et donner plus de poids aux fournisseurs num\u00e9riques et aux start-ups europ\u00e9ens, les experts de l'Internet Economy Foundation (IE.F) et de Roland Berger ont soumis le sujet \u00e0 une analyse approfondie dans leur \u00e9tude \"Fair Play dans le monde num\u00e9rique - Comment l'Europe fixe le bon cadre pour les plateformes\" et ont d\u00e9velopp\u00e9 un plan en dix points avec des recommandations d'action pour la politique.<\/p>\n

\"Les entreprises europ\u00e9ennes repr\u00e9sentent aujourd'hui moins de 5 % de la valeur boursi\u00e8re mondiale des plateformes num\u00e9riques\".<\/em><\/p>\n

En revanche, les op\u00e9rateurs de plateformes de la Bay Area (Silicon Valley et environs) repr\u00e9sentent \u00e0 eux seuls plus de 50 % de la capitalisation du march\u00e9 ; et les fournisseurs asiatiques connaissent \u00e9galement une croissance rapide.<\/p>\n

\"Dans l'\u00e9conomie des plateformes, l'Europe ne joue actuellement presque qu'un r\u00f4le de d\u00e9bouch\u00e9 et de site de d\u00e9veloppement pour les magasins d'applications et les forges de logiciels domin\u00e9s par les \u00c9tats-Unis\".<\/em><\/p>\n

dit Pfl\u00fcger.\"dixpts\"<\/p>\n

\"En revanche, beaucoup trop peu de la valeur ajout\u00e9e et de l'effet sur l'ensemble de l'\u00e9conomie arrivent ici\".<\/em><\/p>\n

Cela est \u00e9galement d\u00fb \u00e0 des conditions in\u00e9gales, telles qu'une forte disparit\u00e9 r\u00e9glementaire, dans lesquelles les start-ups num\u00e9riques op\u00e8rent \u00e0 l'\u00e9chelle mondiale. Ainsi, les plateformes am\u00e9ricaines occupent actuellement des positions concurrentielles dominantes, en particulier aux points centraux.<\/p>\n

Les experts d'IE.F et de Roland Berger appellent donc \u00e0 une \u00e9conomie Internet ouverte \u00e0 de nouveaux concurrents, caract\u00e9ris\u00e9e par une force d'innovation, une forte valeur ajout\u00e9e, une concurrence loyale, un traitement des donn\u00e9es en toute confiance et des entreprises responsables.<\/p>\n

Selon leurs analyses, une \u00e9conomie de plateforme autonome peut soutenir durablement la dynamique \u00e9conomique en Europe.<\/p>\n

La maxime doit s'appliquer : Autant de march\u00e9 que possible, autant de r\u00e8gles que n\u00e9cessaire.<\/p>","protected":false},"excerpt":{"rendered":"

Les plateformes num\u00e9riques et leurs mod\u00e8les commerciaux conqui\u00e8rent secteur apr\u00e8s secteur, r\u00e9gion apr\u00e8s r\u00e9gion, march\u00e9 apr\u00e8s march\u00e9. Mais l'Europe ne participe gu\u00e8re \u00e0 ce mod\u00e8le de r\u00e9ussite pour l'instant. Les experts r\u00e9clament une \u00e9conomie Internet ouverte.<\/p>","protected":false},"author":38,"featured_media":8468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,731],"tags":[3649,549,3656],"coauthors":[19920],"class_list":["post-8454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag1611","tag-silicon-valley","tag-start-ups","tag-wertschoepfung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",400,238,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-768x457.jpg",768,457,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-100x60.jpg",100,60,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-480x286.jpg",480,286,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-640x381.jpg",640,381,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-720x428.jpg",720,428,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-960x571.jpg",960,571,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",18,12,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",600,357,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",600,357,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Digitale Plattformen und ihre Gesch\u00e4ftsmodelle erobern Branche um Branche, Region um Region, Markt um Markt. Doch an diesem Erfolgsmodell hat Europa zurzeit kaum Anteil. Experten fordern offene Internetwirtschaft.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 16-11<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/8454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=8454"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/8454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/8468"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=8454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=8454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=8454"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=8454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}