{"id":73261,"date":"2021-05-20T08:00:00","date_gmt":"2021-05-20T06:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=73261"},"modified":"2021-05-20T10:50:44","modified_gmt":"2021-05-20T08:50:44","slug":"lallemagne-parmi-les-3-premiers-marches","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/deutschland-unter-top-3-maerkten\/","title":{"rendered":"L'Allemagne dans le top 3 des march\u00e9s"},"content":{"rendered":"<p>L'automatisation intelligente int\u00e9grant l'intelligence artificielle (IA) est de plus en plus accept\u00e9e par les PME allemandes. Parall\u00e8lement, l'automatisation s'\u00e9tend d\u00e9sormais aux processus de vente, de marketing, de service \u00e0 la client\u00e8le et aux cha\u00eenes d'approvisionnement, notamment en raison de la pand\u00e9mie de coronavirus.<\/p>\n\n\n\n<p>C'est ce que rapporte le nouveau \"ISG Provider Lens Intelligent Automation - Solutions &amp; Services Report Germany 2020\" de l'Information Services Group (ISG). Actuellement, l'automatisation intelligente est surtout utilis\u00e9e pour r\u00e9duire les co\u00fbts. Mais \u00e0 long terme, les entreprises souhaitent avant tout augmenter leur productivit\u00e9 et minimiser les risques pour leurs activit\u00e9s. <\/p>\n\n\n\n<p>ISG classe l'Allemagne parmi les trois premiers march\u00e9s mondiaux, avec les \u00c9tats-Unis et le Royaume-Uni, en mati\u00e8re d'utilisation de l'automatisation intelligente des processus d'entreprise. Selon ISG, plus de la moiti\u00e9 des entreprises locales ayant d\u00e9j\u00e0 mis en place des solutions d'automatisation ont automatis\u00e9 leur service client, suivies de pr\u00e8s par les ventes et le marketing, la finance et la comptabilit\u00e9 ainsi que les fonctions de la cha\u00eene d'approvisionnement. <\/p>\n\n\n\n<p>Par ailleurs, ISG a observ\u00e9 ces derniers temps une impl\u00e9mentation accrue du ML dans les processus commerciaux des entreprises allemandes, qui souhaitent ainsi soutenir la prise de d\u00e9cision humaine. Le NLP (Natural Language Processing) et le traitement intelligent des documents figureraient actuellement en t\u00eate de liste des projets envisag\u00e9s. <\/p>\n\n\n\n<p>Dans son \u00e9tude, ISG souligne \u00e9galement la particularit\u00e9 allemande de la loi sur l'organisation des entreprises, qui accorde aux employ\u00e9s, par le biais du comit\u00e9 d'entreprise, des droits de cod\u00e9cision \u00e9tendus en mati\u00e8re de mesures d'automatisation. <\/p>\n\n\n\n<p>ISG recommande donc aux entreprises allemandes d\u00e9sireuses d'automatiser de se concerter \u00e9troitement et continuellement avec le comit\u00e9 d'entreprise afin de garantir une gestion du changement sans faille et une automatisation r\u00e9ussie des processus commerciaux. <\/p>\n\n\n\n<p>Du c\u00f4t\u00e9 des fournisseurs de services d'automatisation, les principaux fournisseurs investissent actuellement de mani\u00e8re significative dans leur pr\u00e9sence sur place en Allemagne, selon l'\u00e9tude ISG. Ils recrutent davantage de personnel local, recherchent activement des candidats \u00e0 la reprise et des partenariats dans la r\u00e9gion, mettent en place des \"laboratoires d'innovation\" en Allemagne et collaborent avec les universit\u00e9s locales afin de soutenir la promotion de la rel\u00e8ve. Sur le march\u00e9 partiel de l'\"Intelligent Business Automation\", ISG a examin\u00e9 21 fournisseurs au total, dont huit se sont positionn\u00e9s comme \"Leader\" et deux comme \"Rising Star\".<\/p>","protected":false},"excerpt":{"rendered":"<p>Une nouvelle \u00e9tude ISG montre que les PME allemandes misent elles aussi de plus en plus sur l'automatisation intelligente bas\u00e9e sur l'intelligence artificielle.<\/p>","protected":false},"author":38,"featured_media":73369,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,39097],"tags":[37190],"coauthors":[19920],"class_list":["post-73261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-21-04","tag-isg-studie","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/04\/shutterstock1119927341PopTika-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Eine neue ISG-Studie zeigt, dass auch der deutsche Mittelstand verst\u00e4rkt auf intelligente Automatisierung auf Basis k\u00fcnstlicher Intelligenz setzt.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/category\/mag-21-04\/\" rel=\"category tag\">MAG 21-04<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 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