Le c\u0153ur de m\u00e9tier de SAP est l'ERP et de nombreux sujets qui y sont directement li\u00e9s. Le CRM n'en fait pas partie. M\u00eame le th\u00e8me de l'e-commerce, qui est logiquement et techniquement li\u00e9 \u00e0 l'ERP, n'est pr\u00e9sent sur la sc\u00e8ne que par le biais d'un rachat. <\/p>\n\n\n\n
Alors que le commerce de d\u00e9tail se meurt, le commerce \u00e9lectronique se multiplie, mais on n'entend gu\u00e8re parler de SAP E-Commerce Hybris : des annonces de succ\u00e8s ? Pas de nouvelles ! Qualtrics est d\u00e9localis\u00e9. Hybris tombe en sommeil. C\/4 meurt, le nouveau CRM avec lequel l'ex-patron de SAP Bill McDermott voulait conqu\u00e9rir le monde ou du moins d\u00e9jouer les plans de Salesforce. <\/p>\n\n\n\n
Le patron de SAP, Christian Klein, tente maintenant une nouvelle acquisition : Emarsys, n\u00e9 il y a vingt ans \u00e0 Vienne comme outil de newsletter, doit sauver la sp\u00e9cialisation de SAP dans la gestion de la client\u00e8le apr\u00e8s la perte de la pr\u00e9tention CRM. Cette tentative va \u00e9galement \u00e9chouer ! Pourquoi ? Non pas parce qu'Emarsys est un mauvais outil informatique, mais parce qu'il n'existe toujours pas chez SAP de structures permettant une int\u00e9gration durable de logiciels tiers. La culture Abap n'accepte pas les tirs parasites venant de la ligne de touche. <\/p>\n\n\n\n
La SAP Cloud Platform n'est pas un syst\u00e8me ouvert avec une option Low-Code\/No-Code (\u00e0 l'exception de Mendix, mais qui appartient en fait \u00e0 Siemens). SAP peut acheter, mais SAP ne peut pas faire de CRM ni d'e-commerce. Emarsys, en tant que bon logiciel, ne fera qu'aggraver la situation.<\/p>","protected":false},"excerpt":{"rendered":"
Non, par nature, pas du tout ! SAP a fait de nombreuses acquisitions dans ce vaste domaine, mais n'a pas veill\u00e9 \u00e0 l'int\u00e9gration avant.<\/p>","protected":false},"author":2,"featured_media":72570,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[27840,38208],"tags":[28324,35728,124,229],"coauthors":[27825],"class_list":["post-72623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chefredakteur-blog","category-mag-2010","tag-chefredaktion","tag-christian-klein","tag-crm","tag-e-commerce","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"
Nein, naturgem\u00e4\u00df nicht! SAP hat in diesem weiten Feld viele Zuk\u00e4ufe get\u00e4tigt, aber es verabs\u00e4umt, davor auf die Integration zu achten.<\/p>\n","category_list_v2":"Chefredakteur-Blog<\/a>, MAG 20-10<\/a>","author_info_v2":{"name":"Peter M. F\u00e4rbinger, E3 Magazine","url":"https:\/\/e3mag.com\/fr\/author\/peter-m-faerbinger-e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/72623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=72623"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/72623\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/72570"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=72623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=72623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=72623"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=72623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}